Help Center > Affiliate Resources
At PeopleSmart, we’re committed to following the People Search Best Practices, and we want to ensure that our affiliates are aligned with our company’s mission. To help you get started, we’ve included key suggestions for you to implement.
Proper Uses of Data
Market PeopleSmart products only for purposes that aren’t covered by the federal Fair Credit Reporting Act (FCRA). Companies that market people-search services for FCRA-covered uses run into serious legal issues. Learn more about acceptable use.
Don’t: Market products to employers seeking to run background checks on job candidates, to landlords screening tenants, or to companies screening insurance applicants, or to any other person using the information for purposes covered under the FCRA.
Do: Market the products to people and organizations using people search for reasons not prohibited by the FCRA, such as planning a class reunion or getting in touch with old friends.
Avoid dishonest and misleading claims about PeopleSmart products.
Don’t: Use claims such as: “The data is 100% accurate.”
Do: Make accurate claims such as: “PeopleSmart makes every effort to ensure the accuracy of its data.”
Don’t: Write the policy or terms in legalese that’s hard for consumers to understand.
Resist the temptation to use fear-based marketing tactics to advertise PeopleSmart products.
Don’t: Use scary marketing phrases such as: “Find out if he’s cheating on you!”
Do: Use positive phrases such as: “Find who you’re looking for,” “Reconnect with old friends,” or “Make trusted connections with new friends.”
Post clear and noticeable disclosures that help visitors make informed decisions about PeopleSmart products.
Don’t: Hide your affiliate relationship with other companies.
Do: Place a simple disclosure on your site stating that you receive compensation from companies whose products are purchased on the website, for example “Sponsored Advertisement” next to the link/button which leads to PeopleSmart.
Don’t: Reuse content from the PeopleSmart site.
Do: Create original content for your website.